{"title":"Moominmamma","description":"\u003cp\u003eThe calm and resourceful Moominmamma. Moominmamma is a mainstay of Moominvalley and the heart of the Moominhouse. She's a gentle mother figure who brings up her family so deftly that they barely notice they're being parented. Every visitor will feel welcome, happy and safe around her. She's clever to find solutions to even the most difficult dilemmas by giving advice and comfort. Moominmamma can be recognised by her red and white striped apron and her most dear handbag containing all kinds of important things in case of emergency, such as stomach powder and candies. Pick your favourite Moominmamma items and steal a well-earned mooment for yourself!\u003c\/p\u003e","products":[{"product_id":"moomin-cake-lifter-celebration","title":"Moomin Cake lifter Celebration","description":"Celebrating the everyday and having an occasional piece of cake does not need an excuse!\nPut smiles on faces with this lovely stainless steel Moomin Cake lifter.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902823809401,"sku":"1009288","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1009288_moomin_moomin-cake-lifter-celebration_01.jpg?v=1759747305"},{"product_id":"moomin-plate-set-19cm-night-sailing-peace","title":"Moomin plate set 19cm Night sailing \u0026 peace","description":"Moomin Arabia Collector's plates set 4\/10, released in 2017, includes the seventh and eighth plates of the collection, designed as pairs for previously released mugs. \n\nThe \"Night Sailing\" illustration is from 2010, and it celebrated the 65th Moomin anniversary. The \"Peace\" illustration from 1996 and it's a combination based on Tove Jansson's postcard drawing that she made for Amnesty International's Finnish section in 1982 and a scene from her comic \"Moomin's Desert Island\" (1955).","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902827577721,"sku":"1024590","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1024590_moomin_moomin-plate-set-19cm-night-sail.-peace_01.jpg?v=1759747305"},{"product_id":"moomin-minifigurines-moominmamma","title":"Moomin minifigurines Moominmamma","description":"A handmade ceramic Moominmamma minifigurine in a beautiful gift package. The figurines are designed by Tuulikki Pietilä in the 1990s. The whole series includes Moomintroll, Snorkmaiden, Moominmamma, Moominpappa, Littley My and Tooticky.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902827643257,"sku":"1025538","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1025538_moomin_moomin-minifigurines-moominmamma_01.jpg?v=1759747305"},{"product_id":"moomin-plate-set-19cm-yellow-hurray","title":"Moomin plate set 19cm Yellow \u0026 Hurray","description":"Moomin Arabia Collector's plates set 6\/10, released in 2019, includes the eleventh and twelfth plates of the collection, designed as pairs for previously released mugs. \n\nThe \"Yellow\" illustration was first printed on a mug in 1990, and it features Moominmamma doing typical chores. The \"Hurray\" illustration is from a mug that was designed in honour of Helsinki as the chosen World Design Capital 2012. It shows the Moomins at an amusement park, and is based on Tove Jansson's picture book \"Who Will Confort Toffle?\" (1960).","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902926733689,"sku":"1028337","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1028337_moomin_moomin-plate-set-19cm-yellowhurray_01.jpg?v=1759747306"},{"product_id":"moomin-plate-set-19cm-drawing-christmas","title":"Moomin plate set 19cm Drawing \u0026Christmas","description":"Moomin Arabia Collector's plates set 7\/10, released in 2021, includes the thirteenth and fourteenth plates of the collection, designed as pairs for previously released mugs. \n\nThe \"Drawing\" illustration is from 1996, and it shows Moominmamma walking in on Mymble's children drawing on a wall. The \"Christmas\" illustration from 2004. It's based on the short story \"The Fir Tree\" (1962) where the Moomin family learns about Christmas for the first time. The illustration shows little woody creatures enjoying the fir tree the Moomins have decorated.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902926995833,"sku":"1059787","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1059787_moomin_moomin-plate-set-19cm-drawing--christmas_01.jpg?v=1759747306"},{"product_id":"moomin-plate-set-19cm-office-winternight","title":"Moomin plate set 19cm Office \u0026 Winternight","description":"Moomin Arabia Collector's plates set 8\/10, released in 2022, includes the fifteenth and sixteenth plates of the collection, designed as pairs for previously released mugs. \n\nIn the \"Winternight\" illustration from 2006, it's a full-moon winter night. Moomintroll, who has woken up in the middle of his hibernation sits on a bridge railing waiting for his friends. The \"Office\" illustration from 1996 shows the Moomin family working, which is much more fun when it's not called work.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902927421817,"sku":"1064307","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1064307_moomin_moomin-plate-set-19cm-office-and-winternight_01.jpg?v=1759747307"},{"product_id":"moomin-mug-0-4l-abc-l","title":"Moomin mug 0,4L ABC L","description":"The L mug features Moominmamma knitting a sock. In the backstory, Moominpappa and Moominmamma have decided to move into a cave but agree to return home when the children find them. The illustration on the back side is inspired by the comic “Moomin and Family Life”.\n\nExpress big emotions with bigger mugs! By combining different 0.4-litre mugs of the Alphabet Collection, you can set the table with words and meanings that are dear to you. Or you can pick the ones with your initials.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902934860153,"sku":"1066896","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1066896_moomin_moomin-mug-04l-abc-l_01.jpg?v=1759747307"},{"product_id":"moomin-children-set-family","title":"Moomin Children set Family","description":"Make the everyday mealtime mooments extraordinary!\n\nThe stainless steel Moomin Family cutlery set with decal Moomin characters is designed and dimensioned for children. The set includes a fork, knife, spoon, and teaspoon and features Moominmamma, Moominpappa, Moomintroll, and Little My.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902951833977,"sku":"1009273","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1009273_moomin_moomin-children-set-family_01.jpg?v=1759747309"},{"product_id":"moomin-mug-0-3l-true-to-its-origins","title":"Moomin mug 0,3L True to its origins","description":"The Moomin Arabia True to Its Origins is a collection of dishes, each with a different illustration. In the backstory, the Moomin decide it is time for a change, and Moominpappa takes the family to live on an island with a deserted lighthouse. The True to Its Origins Moomin mug features the Moomin family talking with a lighthouse keeper around a table. The dishes in black and white illustrations with subtle yellow, orange, and light blue highlights look timeless beside any of Arabia's classic Moomin dishes.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902957961593,"sku":"1024599","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1024599_moomin_moomin-mug-03l-true-to-its-origins_01.jpg?v=1759747310"},{"product_id":"moomin-serving-bowl-23-cm-true-to-its-origins","title":"Moomin serving bowl 23 cm True to its origins","description":"The Moomin Arabia True to Its Origins is a collection of dishes, each with a different illustration. In the backstory, the Moomin decide it is time for a change, and Moominpappa takes the family to live on an island with a deserted lighthouse. The True to Its Origins serving bowl features Moomintroll and Moominpappa in a windy coastal meadow. Flocks of sea birds are flying above them. The dishes in black and white illustrations with subtle yellow, orange, and light blue highlights look timeless beside any of Arabia's classic Moomin dishes.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902962975097,"sku":"1024981","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1024981_moomin_moomin-serving-bowl-23cm-true-to-its-o._01.jpg?v=1759747310"},{"product_id":"moomin-pitcher-1l-moominhouse","title":"Moomin pitcher 1L Moominhouse","description":"Moominhouse is Moominpappa’s source of pride. After all, he built it with his own hands. Guests are always welcome in the house, which is never locked at night. In the shape of a round tile stove, Moominhouse permanently houses Moominpappa, Moominmamma, and Moomintroll. 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Moominpappa stays up all night with only the sea and a hurricane lamp for company.\n\nThe Moomin Arabia Sleep well mug complements the True to Its Origins collection.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902972969337,"sku":"1051264","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1051264_moomin_moomin-mug-03l-sleep-well_01.jpg?v=1759747316"},{"product_id":"moomin-mug-0-3l-moominmamma-marmelade","title":"Moomin mug 0,3L Moominmamma marmelade","description":"Moominmamma is the pillar of Moominvalley and the heart of Moominhouse – a gentle and imaginative mother figure who doesn’t let little things get to her. Moominmamma knows the right thing to do at all times and is always ready to give advice and comfort. But she also knows how to enjoy life. She has a knack for making time for herself, often over a cup of coffee – just like in the marmalade-colour Moominmamma Moomin mug from the Moomin Classics Collection.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902980014457,"sku":"1057212","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1057212_imoomin_moomin-mug-03l-moominmamma-marmelade_01.jpg?v=1759747312"},{"product_id":"moomin-bowl-15cm-moominmamma-marmelade","title":"Moomin bowl 15cm Moominmamma marmelade","description":"Moominmamma is the pillar of Moominvalley and the heart of Moominhouse – a gentle and imaginative mother figure who doesn’t let little things get to her. Moominmamma knows the right thing to do at all times and is always ready to give advice and comfort. But she also knows how to enjoy life and has a knack for making time for herself. In the Moominmamma Marmalade bowl from the Moomin Classics collection, she's in a rocking chair, enjoying a cup of coffee.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902980145529,"sku":"1057214","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1057214_moomin_moomin-bowl-15cm-moominmamma-marmelade_01.jpg?v=1759747313"},{"product_id":"moomin-plate-19cm-moominmamma-marmelade","title":"Moomin plate 19cm Moominmamma marmelade","description":"The Moominmamma Marmalade plate from the Moomin Classics collection features the gentle and imaginative mother figure in a rocking chair, enjoying a cup of coffee. Moominmamma knows the right thing to do at all times and is always ready to give advice and comfort. 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Try it for serving both hot and cold beverages!","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902981063033,"sku":"1059571","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1059571_moomin_moomin-rue-to-its-origins-teapot_01.jpg?v=1759747314"},{"product_id":"moomin-mug-0-4l-yellow","title":"Moomin mug 0,4L yellow","description":"On the 0.4-litre Yellow Moomin mug, we see Moominmamma doing her chores: sawing firewood, serving coffee and whittling a bark boat. \n\nThe illustrations are based on Tove Jansson's comic strip \"Moomin and the Golden Tail\" (1958) and the novels \"Moominsummer Madness\" (1954) and \"Moominpappa at Sea\" (1965).\n\nThe 0.4-litre Moomin mug Yellow is your perfect opportunity to sip tea in all peace and let the home chores wait for another day.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902982930809,"sku":"1062209","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1062209_moomin_moomin-mug-04l-yellow_01.jpg?v=1759747316"},{"product_id":"moomin-mug-0-4l-blue","title":"Moomin mug 0,4L blue","description":"On the 0.4-litre Blue Moomin mug the Moomin family is doing art. Moomintroll draws letters and has managed to get paint on himself. Moominmamma is creating pictures of herself and her garden directly on the wall. Moominpappa is making a painting with oil colours. \n\nThe illustrations are based on Tove Jansson's comic strip \"Moomin under Sail\" (1959), novel \"Moominpappa at Sea\" (1965) and comic strip \"Artists in Moomin Valley\" (1962), drawn by her brother Lars Jansson.\n\nThe 0.4-litre Moomin mug Blue is a perfect choice for the artsy types, don't you think?","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902983455097,"sku":"1062210","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1062210_moomin_moomin-mug-04-blue_01.jpg?v=1759747316"},{"product_id":"moomin-plate-19cm-snow-lantern-moomins-day-2-set","title":"Moomin plate 19cm Snow Lantern \u0026 Moomin's Day 2-set","description":"Collector’s plates 2023. Moomin’s Day 2018: Moomintroll is snuggled up in his mother’s arms, both enjoying a moment of peace from all the hustle and bustle. Snow lantern from 2007: Moomintroll, Too-ticky and Little My sitting around a snow lantern. Woken up from hibernation, Moomintroll learns to understand winter.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902989189497,"sku":"1067428","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1067428_moomin_moomin-plate-19cm-snow-lantern-and-moomins-day-2-set_01.jpg?v=1759747315"},{"product_id":"moomin-mug-0-4l-abc-i","title":"Moomin mug 0,4L ABC I","description":"On the I mug, Moominvalley is going nuts about Dr Hatter’s allusiveness. The Inspector thinks he’s being spied on because of some roses, Fillyjonk uses an umbrella even though the sun is shining. As usual, Moominmamma has the means to fix the situation. The illustration is based on the comic ‘Fuddler’s Courtship’.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55902999314809,"sku":"1068827","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1068827_moomin_moomin-mug-04l-abc-i_01.jpg?v=1759747315"},{"product_id":"moomin-soap-dispenser-bathtime","title":"Moomin Soap dispenser Bathtime","description":"The Moomins love to take a bath! While having a holiday in the French Riviera the Moomin family ends up staying at a luxury hotel. The bathtub in their room is so big that Moominmamma describes it as a private pool!  The new ceramics bathroom items are a lovely add to the Moomin home collection.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903002788217,"sku":"1073798","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1073798_moomin_soap_dispenser_bathtime_1.jpg?v=1759747315"},{"product_id":"moomin-toothbrush-holder-bathtime","title":"Moomin Toothbrush holder Bathtime","description":"Washing up and brushing teeth is an important ritual for the Moomin family. As they prepare to go into hibernation, Moomintroll protests as he had just brushed his teeth that morning ! The new ceramics bathroom items are a lovely add to the Moomin home collection.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903004950905,"sku":"1073810","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1073810_moomin_toothbrush_holder_bathtime_1.jpg?v=1759747316"},{"product_id":"moomin-soap-dispenser-toothbrush-holder-set-bathtime","title":"Moomin Soap dispenser \u0026 toothbrush holder set Bathtime","description":"The Moomins love to take a bath! Washing up and brushing teeth is also their daily ritual. The new, playful ceramics bathroom items are a lovely add to the Moomin home collection.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903005114745,"sku":"1073811","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1073811_moomin_soap_disptoothb_holder_set_bathtime_1.jpg?v=1759747318"},{"product_id":"moomin-mug-0-4l-abc-r","title":"Moomin mug 0,4L ABC R","description":"The R mug shows Fillyjonk worryingly looking at the dust clouds and wondering how the Moomin family can live that way. Moominmamma and Moominpappa are in the middle of a big cleaning, contrary to their customs. Fillyjonk’s children are curiously watching the Moomin’s grooming process.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903023956345,"sku":"1068831","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1068831_moomin_moomin-mug-04l-abc-r_01.jpg?v=1759747319"},{"product_id":"moomin-mug-0-4l-peace","title":"Moomin mug 0,4L Peace","description":"The beloved mug of past years is back in a bigger size! While the Moomins and pirates indeed have entirely different intentions in life, in Moominvalley they all can coexist in peace. The illustrations are based on Tove Jansson’s postcard drawing from 1982 and a scene from her 1955 comic ‘Moomin’s Desert Island’.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903043780985,"sku":"1069504","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1069504_moomin_mug_04l_peace_1.jpg?v=1759747318"},{"product_id":"moomin-tumbler-22cl-evening-swim","title":"Moomin tumbler 22cl Evening swim","description":"The Moomin family is on an evening swim in an island. The summery vibes are captured as the Moomins are jumping into the rose-coloured water and the sun sets in the background. The illustrations are based on the comic strip “Moomin’s Desert Island” and are familiar also from the 2019 summer seasonals","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903060361593,"sku":"1071870","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1071870_moomin_tumbler_22cl_evening_swim_1.jpg?v=1759747321"},{"product_id":"moomin-tumbler-22cl-relaxing","title":"Moomin tumbler 22cl Relaxing","description":"It’s a warm Summer day and the Moomin family is sleeping in the garden. Moomintroll and Snorkmaiden are wrapped under a shared blanket, and Moominpappa is in his hammock. As the sun is going down none of them are worried about tomorrow. The illustrations are familiar also from the 2020 summer seasonals.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903061836153,"sku":"1071871","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1071871_moomin_tumbler_22cl_relaxing_1.jpg?v=1759747323"},{"product_id":"moomin-tumbler-22cl-together","title":"Moomin tumbler 22cl Together","description":"The Moomin family is visiting French Riviera and enjoy their day on the beach. Moominpappa plays solitaire, Moominmamma is making crepes and Snorkmaiden focuses on her book. The illustrations are based on “Moomin on the Riviera” comic strip and are familiar also from the 2021 summer seasonals.","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903062294905,"sku":"1071872","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1071872_moomin_tumbler_22cl_together_1.jpg?v=1759747318"},{"product_id":"moomin-tablemat-31x46cm-off-white","title":"Moomin tablemat 31x46cm off-white","description":"\u003cp\u003eThe Moomins are having a feast and it’s time to enjoy all sorts of delicacies! The Moomin kitchen textiles are fit for everyday as well as for celebrations and gatherings. The subtle toned black and beige pattern presents the familiar characters of Moominvalley.\u003c\/p\u003e\n\u003cp\u003eThe product is Global Organic Textile Standard (GOTS) certified. GOTS is the worldwide leading textile processing standard for organic fibres. It defines ecological and social criteria that apply to the entire supply chain of the certified product.\u003c\/p\u003e","brand":"MOOMIN","offers":[{"title":"Default Title","offer_id":55903093031289,"sku":"1072661","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/1637\/8233\/files\/1072661_moomin-tablemat-31x46cm-offw-gots.jpg?v=1759747324"},{"product_id":"moomin-mug-0-4l-abc-j","title":"Moomin mug 0,4L ABC J","description":"\u003cp\u003eOn the J mug, Moominmamma has stitched Ninny, the invisible child, a dress and a hair ribbon to make her more noticeable. 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