Great that you found your way here. We hope you find answers to your Moomin's Day related questions on this page. If you do not find an answer here, you can contact our customer service.
Tove Jansson’s birthday is on 9 August, and this day has been celebrated as the Moomin’s Day since 2004. Tove Jansson created her valuable life’s work in the art and literature sectors, and she is most widely known as the creator of the Moomins and her substantial, relatable content concerning the lives of the Moomins. This life’s work appeals to a large number of Finns spanning several generations, and to international audiences around the world.
The products are manufactured in Thailand, as stated on the product label. A significant share of the work phases related to the Moomin’s Day mugs (as well as other Moomin Arabia’s products), such as design, marketing and distribution, are carried out in Finland.
The price of the Moomin’s Day mug is in euros 37.90 €, Swedish Krones 399 SEK, Norwegian Krones 399 NOK, Danish Krones 289 DKK, Japanese Yens 6000JPY and £33.00 in UK Pounds.
Yes. This year we also sell the Moomin’s Day kitchen towel made of GOTS certified cotton. The price for the towel is £17.00. The stock for the towels is also limited.
If you buy three or more Moomin's Day mugs, you will get the kitchen towel for free (as long as the stock lasts). The offer is valid only on our own sales channels (Moomin Arabia brand stores, Iittala stores and moominarabia.com).
Please note, that the gift is automatically added to your cart as long as the stock lasts.
The mugs will be available from 9 August 2024 at 10 am (BST) from the Moomin Arabia webshop. The physical Moomin Arabia brand stores and selected Iittala stores start their sales according to their normal opening times. The mug is also sold at Moomin.com webshop and in Moomin shops. The mugs are available only as long as the limited stock lasts.
The products will be sold online at moominarabia.com and Moomin.com starting at 10 am (BST).
We will sell/ship to following countries: Finland, Sweden, Denmark, UK, Poland, Germany and Norway. The mug is also sold at Moomin.com (Global) online and in Moomin shops.
The number of items is limited to 6 mugs per one buyer. We recognize it can be bought as a gift too, and want to offer a chance to buy this special mug also for gifting purposes.
It is not possible to reserve or order the items in advance as the stock is limited and only available online.
The products will become available on the said date (9.8.2024 at 10 am BST) and they are sold as long as the stock lasts. It is not possible to give an estimation on the availability, but the stock is very limited and there will not be any additional stock coming. The stores will start selling the mugs according to their opening times.
Like many other special Moomin mugs, also the Moomin’s Day mug has a seasonal stamp on the bottom of the mug. The mugs have no numbering in the bottom.
In 2024 Moomin’s Day’s mug design is called ”Spring” and the mug has been illustrated by Tove Slotte. The theme comes as continuation for the Moomin’s Day mug series with different seasons illustrated in two mugs before (summer theme on Moomin’s Day 2018, winter theme on Moomin’s Day 2021). The mug is sold in a gift package with a price of £33.00.
2024 Moomin’s Day mug “Spring” is illustrated by Tove Slotte.
The mugs are only sold during Moomin’s Day campaign.
Please notice you have 10mins to complete your purchase!
We apologize any inconvenience you might have experienced while ordering the mugs. With any feedback you can contact our customer service here.
Yes, shop is open, and you can buy anything you want during Moomin’s Day. Please note that due to high volume, your orders might be shipped partially. Our website will return to normal after Moomin's Day.
No. There will only be one Moomin’s Day mug this year whereas last year we also had a platinum version of the Moomin’s Day mug to celebrate Arabia’s 150 anniversary.
You will receive a shipping confirmation email with a tracking number.
No. The total price is shown in the cart, including all costs.
We accept following payment methods:
VISA
Mastercard
American Express
Klarna pay later
Klarna pay over time
Accepted payment methods will be suggested to you based your billing country.
The mugs will be delivered after the Moomin’s Day, the normal delivery times are extended by +10 working days.
UK shipping costs & extended delivery times
You can choose your preferred delivery method from the following options:
Delivery method | Delivery time | Shipping costs (£) |
UPS Standard | 15–19 working days | £ 9.90 |
UPS Express Saver | 12–13 working days | £ 30 |
Please check our FAQ for more information about deliveries.
If you buy any products other than Moomin's Day mugs and towels from our website, you order might ship in partial shipments due to high volumes. Please notice our extended delivery times.
You will receive a shipping confirmation email with a tracking number.
Unfortunately, we’re unable to add or remove products once an order has gone through. However, our return policy allows you 14 days to return a product.
To provide you with the fastest possible delivery, we process orders immediately after they are placed. As a result, we are unable to accommodate order cancellations. We appreciate your understanding and look forward to serving you with prompt and efficient service. You still have the right to return the order during the 14-day exchange and return period. You can find more information about returns in the section Returns and refunds.
To provide you with the fastest possible delivery, we process orders immediately after they are placed. However, our customer service can check whether it is possible to make changes to the shipping address of your order. In this case, please contact our customer service here as soon as possible and state your order number, which can be found in the order confirmation. Please note that the billing address you have entered cannot be changed.
Yes, for all items ordered from our webstore, you have a right of return and refund during a period of 14 days from the day you receive your order. Please contact our customer service at through Contact us when you want to return your order.
Remember to keep the receipt and include your order number in the email. You can find the order number in confirmation email we’ve sent you. All returned items must be in their original condition.
Discount codes do not apply to the Moomin's Day mug.
If you received a free gift with your Moomin's Day mug order and wish to make a return, please note that the free gift must also be returned if after placing the return the campaign offer is no longer applicable. We reserve the right to deduct the price of the free gift, 16.90 €/ 209 SEK/ 209 NOK / 129 DKK, 17 Pounds from the refund amount if the free gift is not returned.
If you have bought three or more Moomin's Day mugs, you have been eligible for a free gift with purchase. Please note that there has been a limited stock of gifts available.
Unfortunately, we can’t offer that during and right after Moomin’s Day.
Returned products may be offered for sale. We also reserve the right to use these products for various marketing and PR purposes.
We’re sorry for the inconvenience. Please contact our Customer Service at info@moominarabia.com and they will assist you. Indicate your name, order number and product concerned. Attach an image of damaged product if possible. You can find the order number in the shipping confirmation email we’ve sent you. Please keep the product while awaiting instructions from customer service.
We would ask you to send back the broken product. Our Customer Service will arrange for the replacement or refund of such product(s). Replacements are only possible if we have the product in stock and if not, you will receive a refund.
If charging your card fails, we will cancel your order.
Yes, all devices work. Please notice that you need to use the same device to purchase as you used to join the queue.
Please monitor your order tracking and be aware that delivery times may be longer than usual. You may also contact our Customer Service through Contact Us.
We deliver to Finland, Norway, Sweden, the United Kingdom, Denmark, Germany and Poland. Please select the correct country by using the globe icon on the right corner of the website.
We are not able to deliver to the following: VAT-free areas, PO Box addresses, hotels, hostels or army barracks.
We do not deliver to the following territories: In the United Kingdom, Guernsey (e.g. Alderney and Sark), Jersey or Gibraltar, as well as to the following which do not apply EU Value Added Tax regime: In Germany, Büsingen und Helgoland, Greenland, Faroe Islands or Svalbard.
Please note that the shipping and billing addresses must be in the same country.
We are not able to deliver to the following: VAT-free areas, PO Box addresses, hotels, hostels or army barracks. See shipping and deliveriesfor details.
Free delivery on orders over £150
Free 14 day returns
Delivery in 2-13 days