Collection: Summer Dance Collection

Perfect for midsummer. Made for all magical summer gatherings. Celebrate with the new Summer Dance collection, exclusively available in Sweden.

Exclusively in Sweden: Summer Dance Collection

Seeing wildflowers, wreaths, folk costumes, and everyone dancing under the bright sun can only mean one thing: it’s time for the summer celebrations. The new Summer Dance collection is a flower-spotted eye-catcher that turns everyone and every occasion into a happy-go-lucky mode. And this one’s special: the collection is exclusively available in Sweden for a limited time.

Perfect for midsummer. Made for all summer gatherings.

Bring out the cakes, bubbly drinks, violins and cheer! Perhaps, if we never stop dancing, the summer will never end.

If you’re planning to circle-dance away around midsommarstången, cheer to dagens hjälte, or put your best on the table just because you’re in the mood to have fun with your friends and family, the Summer Dance collection is made for it.

From ceramic tableware and serveware to tablecloths, festive accessories, and bed linen, the selection covers the festivities from the beginning to the day after.

Inspired by Tove and Lars Jansson’s comics

With its flower-decorated illustrations in yellow, blue, and red on a light blue background, the Summer Dance collection blossoms with abundance, lightheartedness, and folk spirit, creating a festive atmosphere for your events.

Moomin Arabia designed the collection around the comic story Moomin and the Scouts, created by Tove Jansson’s brother Lars Jansson in 1961.

As the story goes, Moomintroll has set his eyes on a girl named Tuttle. First, she appears more interested in her Girl Scout duties, but has a change of heart when Moomintroll saves her life. Out of jealousy over Moomintroll, Snorkmaiden reveals his quirky habits to Tuttle. Regardless of whether it worked or not, it turns out Moomintroll has rivals, as Tuttle leaves him and takes up folk dancing for a new crush. Moomintroll realises he’s made a mistake, and apologizingly gets back to Snorkmaiden. Until the next adventure, they dance away in the sunny meadow.

The story's characters are shown in the illustration dancing among an abundance of wildflowers, forming vibrant paths of movement. Some elements are also adapted from Tove Jansson’s comics Moomin and the Sea (1957) and Moomin Begins a New Life (1956).

Summer Dance Sweden Exclusive – FAQ

Why is the collection only Sweden exclusive?

The collection is a limited edition only to be sold in Swedish market exclusively. The collection celebrates the Swedish summer and is something exclusive for the Swedish market. In previous years, there have been some country-exclusive items also in Moomin Arabia’s selection (e.g. in Japan and Norway).

Will there be other country exclusive collections in the future?

Summer Dance starts Moomin Arabia's "Destination series" that will include country-specific collections, Sweden being the first one with its own collection. Follow our channels to keep updated on the following country-specific collections, we will inform more when the time comes.

Where can I buy the items of the collection? Where are they sold at?

The Summer Dance collection will only be sold in Sweden, in the points of sales listed below:

• Moominarabia.com
• Moomin Arabia stores
• Iittala outlets
• Cervera
• Åhléns
• Nordic Nest
• Royal Design
• Eko
• Silja Line (Sweden/Finland cruises only)
• Various independent retailers

Please note that the e-com retailers are not able to ship this collection outside Sweden.

"Oh! I want to dance! cried Snorkmaiden, clapping her paws.”

- Comet in Moominland (1946)

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