General information

 

What is the Moomin’s Day and how is it celebrated?  

Tove Jansson’s birthday is on 9 August, and this day has been celebrated as the Moomin’s Day since 2004. Tove Jansson created her valuable life’s work in the art and literature sectors, and she is most widely known as the creator of the Moomins and her substantial, relatable content concerning the lives of the Moomins. This life’s work appeals to a large number of Finns spanning several generations, and to international audiences around the world. 

This year, as the 9th August is Sunday, we start the Moomin’s Day celebrations early – already 8th August at 10 am EEST.

 

Where are the mugs manufactured? 

The mugs are manufactured in Thailand, as stated on the product label.

A significant share of the work phases related to the Moomin’s Day mugs (as well as other Moomin Arabia’s products), such as design, marketing and distribution, are carried out in Finland. 

 

How much does the Moomin’s Day mug cost?

Swedish Krones 429 SEK. 

Norwegian Krones 429 NOK.

UK pounds £35

Danish Krones 299 DKK.

Japanese 6000JPY. 

 

Are there any additional Moomin’s Day products to buy?

Yes. This year we also sell many other products illustrated with the Moomin’s Day  design, including:
- Mini mug 4-set Moomin’s Day seasons (£38)
- Mini plate  Moomin’s Day 2018, 2021, 2024 and 2026, 10.5cm (4 different plates, sold separately, £12)
- Kitchen towel 50x70cm (£15)
- Tote bag Moomin’s Day (£25)
- Bedset 150x210cm (£55)
- Pillowcase 50x60cm (£12)
- Key chain Moomin’s Day (£6)
- Umbrella Moomin’s Day (£27)

 

When will I know if I receive a free gift with my order? 

You will receive a free gift when you add at least three mugs to your cart. The item will automatically appear in your cart. Please note that the pouches are available in limited quantities.

 

When will the sales start and how many mugs will be sold? 

The mugs will be available from 8 August 2026 at 10 am (EEST) from the Moomin Arabia webshop moominarabia.com. The physical Moomin Arabia brand stores and Iittala stores start their sales at 10 am EEST/ 9 am CET. Exception is on Arlanda and Helsinki-Vantaa airport stores that start sales according to their normal opening times. The mug is also sold at Moomin.com webshop and in Moomin shops as well as in selected retailers by country. The mugs are available only as long as the limited stock lasts.
As a listed company we cannot comment on the amount of the mugs we are selling. It will be a limited batch of the mugs which will be sold as long as the stock lasts.

See store locator page here.

 

Why is the mug sales starting a day earlier this year?

As the actual Moomin’s Day falls this year on Sunday, all Moomin’s Day items become available a day before, on Saturday 8 August, to ensure better availability and equal sales circumstances for all channels. The actual Moomin's Day being Sunday makes it difficult for some of the stores be open as they're normally closed (or have significantly shorter opening hours) on Sundays. However, the sales continues on the Moomin's Day 9th August as well if there's still stock left with the mugs. The biggest, first-day-sales celebrations, though, will be happening on Saturday 8th already.
 Also, Moomin fans should be prepared, as only a limited number of mugs and other items are available, and the previous years have shown quick sellouts.

 

 Where are the products sold? 

The products will be sold online at moominarabia.com and Moomin.com.
We will sell/ship to following countries: Finland, Sweden, Denmark, Baltics (Lithuania, Latvia, Estonia), Poland, Germany, Ireland, France, Norway and Benelux. The mug is also sold at Moomin.com (Global) online, in selected Moomin shops and in selected Iittala stores. 
In Finland, the physical Iittala stores and outlets that are selling the mug are:
Iittala outlet Espoo, Iittala outlet Vantaa, Iittala outlet Iittala, Iittala outlet Kotka, Iittala outlet Kyyjärvi, Iittala outlet Riihimäki, Iittala outlet Lahti, Iittala outlet Leppävirta, Iittala outlet Zeppelin, Iittala outlet Humppila, Iittala outlet Jyväskylä, Fiskars shop, Iittala Store Turku, Iittala Store Ratina, Iittala & Arabia flagship store Esplanadi, Iittala & Arabia store Design Centre, Iittala Store Iso Omena, Iittala Store Jumbo, Iittala Mylly , Iittala Store Vaasa, Iittala Lappeenranta, Iittala Kuopio, Iittala Store Napapiiri, Iittala Pirkkala, Iittala Lempäälä, Iittala Store Tripla, Iittala Store Airport Hki, Iittala Store Airport Non-Schengen
In Sweden, the mug will be sold in Moomin Arabia Mall of Scandinavia, Moomin Arabia Arlanda T5, Moomin Arabia Göteborg, Moomin Arabia Malmö, all Iittala outlets, NK Stockholm and Åhléns City Stockholm.
In Norway the mug is sold exclusively at Moomin Arabia Thon senter Sandvika, selected Illums and Kitch’n stores, and in Moomin shops.
In Denmark the mug is sold at Illums Bolighus Amagertorv and selected Imerco locations. 
In Japan, the products will be sold in Iittala shops, Moomin official shops, and online shop Scope

 

Is there any limitations on how many products I can buy? 

The number of items is limited to 6 mugs per one buyer. We recognize it can be bought as a gift too, and want to offer a chance to buy this special mug also for gifting purposes.   

Is it possible to reserve the products in advance?

It is not possible to reserve or order the items in advance.

 

Is it possible that the products will be sold out immediately? 

The products will become available on the said date (8.8.2026 at 10.00 am EEST) and they are sold as long as the stock lasts. It is not possible to give an estimation on the availability, but the stock is very limited and there will not be any additional stock coming. The stores will start selling the mugs according to their opening times. 

 

Are the mugs numbered, or otherwise marked in some way? For example, with a bottom stamp? 

Like many other special Moomin mugs, also the Moomin’s Day mug has a stamp on the bottom of the mug. In this case, the stamp of the mug is Moomin Arabia seasonal backstamp . The mugs have no numbering in the bottom but the stamp states the year “2026”. 

 

Which story is the Moomin’s Day mug’s illustration based on? 

In this year’s Moomin’s Day mug autumn arrives to Moominvalley. The mug concludes the Moomin’s Day mugs’ seasonal series and is the final design of the beloved Moomin mug illustrator Tove Slotte. Slotte began the seasonal series in 2018 with a summer theme, in which Moomintroll and Moominmamma sit cheek by jowl on a rock, enjoying the sunset. The next ones were winter (2021) and spring (2024), which depict the anticipation of Snufkin’s return to Moominvalley from his winter travels. 

In this year's Moomin’s Day illustration, strong winds blow in Moominvalley. The low-lying Nordic sun and nature dressed in autumn colour everything in warm ochre tones with yellow, pink, orange and copper.
The Moomins are preparing for their annual winter hibernation before all the leaves are on the ground and the magical first snow falls. The family needs a lot of hay to sleep in 
and pine needles to fill up their stomachs before the long rest.

 

Who has designed / illustrated the Moomin’s Day mug 2026? 

The mug illustration has been designed by Illustrator Tove Slotte.

 

Will these mugs be sold also after Moomin’s Day -campaign?  

The mugs are only sold during the Moomin’s Day campaign.  

 

Buying process 

 

There were technical difficulties in the online store and I couldn’t get my order through. Who can I contact with my complaints and feedback? 

We apologize any inconvenience you might have experienced while ordering the mugs. With any feedback you can contact our customer service at: info@moominarabia.com.

 

How can I buy the Moomin's Day mug?

You can buy the mug from physical stores (please take a look at our store locator page) or our webshop moominarabia.com where you can conveniently shop without queueing. Please note that the buying process is faster if you have already created a Moomin Arabia Family account and you are logged in with all your details.

 

Can I buy other products on Moomin’s Day.?

Yes, shop is open, and you can buy anything you want during Moomin’s Day. Please note that due to high volume, your orders might be shipped partially. Our website will return to normal after the Moomin's Day campaign.

 

Can I order a product as a gift?

Yes, you can order a product as a gift. Please note that the billing and delivery address must be in the same country. We deliver to Finland, Sweden, Norway, Denmark, Germany, Poland and the United Kingdom. You can find more detailed delivery terms here. Gift wrapping not available during Moomin's Day.

 

There were technical difficulties in the online store and I couldn’t get my order through. Who can I contact with my complaints and feedback?

We apologize any inconvenience you might have experienced while ordering the mugs.
With any feedback you can contact our customer service at: info@moominarabia.com

 

When will I receive the Moomin’s Day mug if ordering online?

The mugs will be delivered after the Moomin’s Day, the delivery time is approximately up to two weeks. 

 

Payment & Delivery

 

How can I track the delivery of my product? 

You will receive a shipping confirmation e-mail with a tracking number. Please note that due to the high volume of orders, there may be delays in receiving the confirmation.  

 

Are there any extra costs (taxes, duties, customs fees, etc.) I have to pay in addition to the prices shown on your website?

No. The total price is shown in the cart, including all costs. 

 

Which payment options are available?

We accept following payment methods:
VISA
Mastercard
American Express
Apple Pay
Accepted payment methods will be suggested to you based on your billing country.

 

When will I receive the Moomin’s Day mug if ordering online? 

The mugs will be delivered after the Moomin’s Day, the normal delivery times are extended by +10 working days. Delivery time: about 15-18 working days.

 

Shipping costs & extended delivery times  

Delivery method	Delivery time	Shipping costs (€)
UPS Standard	15–18 working days	9,90 €
UPS PickUpPoint	15–18 working days	9,90 €
DPD/PostNord Home delivery	15-18 working days	9,90 €
DPD/PostNord PickUpPoint	15–18 working days	7,90 €

 

Please check our Shipping & Deliveries for more information about deliveries. 

 

What does it mean if my order is shipped separately?

If you buy any products other than Moomin's Day mugs and towels from our website, you order might ship in partial shipments due to high volumes. Please notice our extended delivery times.  

 

Can I remove products from my order or modify ordered products?

Unfortunately, we’re unable to add or remove products once the order has gone through. However, our return policy allows you 14 days to return a product.

 

Can I cancel my order?

To provide you with the fastest possible delivery, we process orders immediately after they are placed. As a result, we are unable to accommodate order cancellations. We appreciate your understanding and look forward to serving you with prompt and efficient service. You still have the right to return the order during the 14-day exchange and return period. You can find more information about returns in the section Returns and refunds.

 

Can I change my delivery address? 

To provide you with the fastest possible delivery, we process orders immediately after they are placed. However, our customer service can check whether it is possible to make changes to the shipping address of your order. In this case, please contact our customer service here as soon as possible and state your order number, which can be found in the order confirmation. Please note that the billing address you have entered cannot be changed.

 

Can I return my order? 

Yes, for all items ordered from our webstore, you have a right of return and refund during a period of 14 days from the day you receive your order. Please contact our customer service at through Contact us when you want to return your order. Remember to keep the receipt and include your order number in the email. You can find the order number in confirmation email we’ve sent you. All returned items must be in their original condition.

 

Can I use discount codes on my order?

Discount codes do not apply to the Moomin's Day products.

 

Do I have to return the free gift (Moomin's Day pouch)? 

Yes. If you received a free gift with your Moomin's Day mug order and wish to make a return, please note that the free gift must also be returned. We reserve the right to deduct the price of the free gift, 16.90€  from the refund amount.

 

Can I get my products gift wrapped? 

Unfortunately, we can’t offer that during and right after Moomin’s Day. 

 

What happens to products that are returned. Will they be offered for sale?

Returned products may be offered for sale. We also reserve the right to use these products for various marketing and PR purposes.

 

What if I receive a broken product?

We’re sorry for the inconvenience. Please contact our Customer Service at info@moominarabia.com and they will assist you. Indicate your name, order number and product concerned. Attach an image of damaged product if possible. You can find the order number in the shipping confirmation email we’ve sent you. Please keep the product while awaiting instructions from customer service.
We would ask you to send back the broken product. Our Customer Service will arrange for the replacement or refund of such product(s). Replacements are only possible if we have the product in stock and if not, you will receive a refund.

 

What if charging my credit card fails?

If charging your card fails, we will cancel your order.

 

Can I make purchases using both my mobile device and desktop computer?

Yes, all devices work.

 

I have not received the product, what should I do? 

Please contact our customer service: info@moominarabia.com.
First, please check the tracking information provided by the delivery company to see if your order is still on its way. If you haven’t received a shipping confirmation or the tracking shows that the shipment has stalled, please get in touch with our customer service. However, please note that due to a high volume of orders, it may take 15–18 business days to pack and ship your order.

 

Where do you deliver?

We deliver to Finland, Norway, Sweden, the United Kingdom, Denmark, Germany and Poland. Please select the correct country by using the globe icon on the right corner of the website.

We are not able to deliver to the following: VAT-free areas, PO Box addresses, hotels, hostels or army barracks.

We do not deliver to the following territories: In the United Kingdom, Guernsey (e.g. Alderney and Sark), Jersey or Gibraltar, as well as to the following which do not apply EU Value Added Tax regime: In Germany, Büsingen und Helgoland, Greenland, Faroe Islands or Svalbard.

Please note that the shipping and billing addresses must be in the same country.

We are not able to deliver to the following: VAT-free areas, PO Box addresses, hotels, hostels or army barracks. See shipping and deliveries for details.

 

I haven’t received a confirmation email for my order. Has my order gone through?

There may be a delay in receiving the confirmation message for the order. The confirmation should arrive within 1–2 days.

 

I was unable to receive/pick up the shipment. What will happen to my order?

Depending on the delivery attempt and the courier used, your shipment may be reattempted for delivery, redirected to the nearest pickup point, or returned to the sender. Please primarily follow the tracking information provided by your courier to monitor the shipment’s progress.
Unclaimed and undelivered shipments are processed as returns within 14 days of their arrival at our warehouse. The refund will be issued according to the original payment method.

 

Do I need to be a Moomin Arabia Family member to order Moomin’s Day products from the online store?

You do not need to be a Moomin Arabia Family member.