Show your affection with Love
Take a peek at the complete Love collection and find your favorites in blue or pink.
Collection: Blue Love
It’s time to raise a toast to love and the eighty years of Tove Jansson’s Moomin stories as we roll out the all-time favourite Love collection in a limited edition blue. The collection is available in 2025 only.
Love theme central in Moomin stories
The theme of love is an important message woven throughout the Moomin stories. It’s heart-warmingly reflected in the Blue Love collection’s illustrations, which are the same as those of the pink Love items. The sweet encounters between Moomintroll and Snorkmaiden are based on Tove and Lars Jansson's Moomin comic strips.
Available until the end of anniversary year 2025
In the limited edition Blue Love collection, you will find delightful gifts for special moments. The collection includes the Blue Love mug, tiny mini mug, and soft textiles. The collection is available only until the end of the Moomin 80th anniversary year in 2025.
Exclusive collection with Moomin 80 anniversary stamp
Cheering to the eighty years of Moomin stories, the Blue Love collection includes a mug and an adorable mini plate, each featuring a collector's favorite, special Moomin 80 bottom stamp.
