Ice Swimming mug, 2025
The illustrations on the Ice Swimming mug are from Tove Jansson’s comic story Moomin’s Winter Follies and the fourth and final ones in the Moomin winter sports theme. The dishes continue in the familiar pastel colour scheme.
Mr Brisk’s ice swimming challenge
Have you ever taken a bath in ice-cold water? ”Free and easy, brisk and breezy!,” sings Mr Brisk as he jumps into the hole in the ice. He says ice swimming is his secret to staying fit and healthy. As Mymble and Snorkmaiden are charmed by this sporty spirit, Moomintroll doesn’t hesitate to jump in, too. Whether you dare to dip or you don’t, hot beverages and meals from the new Ice Swimming dishes go well together with spending time in the brisk winter air and after.
Meet the real-life ice dipper, Elina Mäkinen
Mr Brisk is not the only one hailing for the health benefits of ice bathing. In real life, Elina Mäkinen – ice swimmer, Tiktokker, Story Teller, and the spokesperson for the Winter Seasonals campaign – is enthusiastic to share her experience, too. Follow Elina’s tips, dos and don’ts on Instagram and TikTok @moominarabiafinland.
Season’s novelties to gift and keep
The winter seasonal ceramic mug and bowl are also accompanied by Winter Sports plywood coaster set and ceramic mini baubles. Both are sets of four and feature Moomin characters from the last four winter seasonal collections – Winter Wonders, Sliding, Ski Jumping, and the new Ice Swimming. Use the novelties to welcome the winter season to your home or gift them to your loved ones as season’s greetings. The 2025 winter seasonal collection will be available for a limited time. Moomin Arabia Family members will have early access to shop the collection starting from 30 September. The collection will be available until the end of February 2026, or until the stock lasts.
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