Eighty years since the first Moomin story

 

In the very first Moomin story, The Moomins and the Great Flood, Moominpappa has been missing for a long time. A flood covers everything under it, leaving creatures without shelter, Moominmamma and Moomintroll included. By getting help and helping others, the family is finally reunited. In a beautiful valley, they find the Moominhouse.

 

In the many stories that have followed, the Moominhouse has taken in many new family members, residents, visitors, and shelter-seekers. It's a place where everyone is welcome as they are – symbol of the Moomin way of life and the foundation of the Moomin 80 anniversary.

 

 

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A true collector’s gem: Home mug
Capturing the essence of the Moomin way of life and the entire anniversary, the enchanting Home mug invites you to the Moominhouse, the home of the Moomins, where everyone is always welcome, just as they are. The mugs (priced £149) are an exclusive special edition of 8000, where each mug is hand-painted & unique. They will become available through an online raffle in March 2025. If you want a pre-taste, the mug will be on display from 24 October in Moomin Arabia Stores* where, in December, a handful of lucky lottery winners will also have the chance to buy the mug before anyone else. Join the Moomin Arabia Family newsletter and follow us in social media to find out all the details!
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*Moomin Arabia's own stores in Norway (Sandvika Storsenter in Oslo), In Sweden (Gothenburg and Mall of Scandinavia) and in Finland at Iittala & Arabia Store in Helsinki.

A beautiful gift box
A beautiful gift box

The mug comes in a gift box, which repeats the Moominhouse illustration.

Numbered edition with Moomin 80 bottom stamp
Numbered edition with Moomin 80 bottom stamp

The mug has a running numbering 1 - 8000 and the Moomin 80 anniversary stamp on the bottom.

No two alike
No two alike

Each mug is individually hand-painted, so every mug is unique.

All hearts unite – The Red Cross collaboration

 

We all hope that when we come knocking on the door in our time of need, there will be someone to welcome us, just like the Moomins would. For the anniversary year, Moomin Arabia has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC) in gathering funds for those in need.

 

The first output of the partnership is the Home at Last collection, available exclusively in Japan from April 2025. More additions to the collection will be arriving in the Nordic countries during the second half of the year. For each item sold, one euro is donated to the Japanese Red Cross Society to support the humanitarian work of the IFRC.

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Celebrate Love – Limited edition in blue now available!

To delight Moomin fans globally, we are rolling out the Blue Love collection for the anniversary, which was previously only available in Japan.
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Join Moomin Arabia Family for all updates

As a Moomin Family Member and newsletter subscriber, you’ll never miss a launch, a competition, or our exciting Moomin 80 anniversary celebrations worldwide. Join now, and be the first to know!
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Celebrate with us in our stores

Throughout the anniversary and around the world, we are hosting many events in the Moomin Arabia Stores and Popups. Come by to celebrate and discover new favourites & all the anniversary exclusives. Perhaps you make a few new friends, too!

Share the fun 

 

Join the celebration on Instagram @moominarabiafinland and share your experience of the anniversary – everyone's invited!  #moomin80 #moominarabia

“You have no idea what a fine house I had before the flood. Built it all by myself. But if I get a new one, you will be welcome any time.”

– From the first Moomin story, The Moomins and the Great Flood
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