Collection: Love beige

For the first time in its thirty‑year history, the Love mug appears in a soft beige, available only for a limited time. Admired across decades and cherished worldwide, it remains the most beloved and longest‑running Moomin mug in production. The beige Love collection is expanding beyond the mug with new, subtle, charming items for the kitchen, bedroom, and bathroom.

The new collection will be available in the Moomin Arabia online store from 11 August.
A limited edition will be available from Moomin Arabia, Iittala stores, Iittala Outlets and selected retailers.

Love is all around – Join the year of celebration

In 2026, pink hearts will be flying! Moomin Arabia celebrates love all year round with novelties and events, as the Love Moomin mug reaches a milestone age.

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