

Moomin's Day 9th of August 2025 – The wait is over soon!
This year’s Moomin’s Day is all about celebrating the Moomin 80 anniversary and the very first Moomin story, The Moomins and the Great Flood, where the Moomins make their first appearance. It’s a story about Moomintroll and Moominmamma’s mission to find Moominpappa. In the end they also find the Moominhouse––a place where everyone is welcome as they are, the foundation of the Moomin way of life.

Moomin’s Day mug with resting journey-makers
During every great journey, one must rest to gather strength for the challenges that lie ahead. The Moomin’s Day mug 2025 shows a scene where Moominmamma has created a nest for Moomintroll, the little creature who later becomes known as Sniff, a blue-haired girl named Tulippa and herself. They all have snuggled up together and fallen asleep between ferns.
The Moomin's Day mug (priced 39.90€) becomes available on the 9th of August at 10 am (EET) at moominarabia.com and selected shopping locations according to their opening times.
Get ready to celebrate and catch the highlight of the year yourself––the big day is here before you know it!


Beautiful gift box
The mug is packaged in a beautiful gift box.

Special bottom stamp
The anniversary year's Moomin’s Day mug has a special Moomin 80 stamp on the bottom of the mug.

Inner decal inside the mug
The sweet inner decal inside the mug features Moominmamma and Moomintroll.

Coming soon
Keep your eyes peeled — The first Moomin’s Day products are arriving soon!
This year, you can prepare yourself for the big day and complete your party look with limited-edition t-shirts and accessories with illustrations from the first Moomin story!
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A charming gift with purchase
For this year's Moomin's Day, we are introducing a beautiful kitchen towel to accompany the mug. The kitchen towel features enchanting illustrations inspired by Tove Jansson’s first Moomin story, The Moomins and the Great Flood. When you buy three or more mugs, you’ll receive the towel for free! This offer is valid on Moomin Arabia's own channels only, while supplies last.

Moomin 80 anniversary – Everyone's invited!
In 2025, we celebrate 80 years since the first Moomin story. At Moomin Arabia, we're turning this milestone into a joyful celebration worldwide with a variety of events, contests, and exclusive launches. Discover more about the anniversary below!
