Beautiful gift box
The mug is packaged in a beautiful gift box.
Moomin's Day 9th of August 2025
This year’s Moomin’s Day is all about celebrating the Moomin 80 anniversary and the very first Moomin story, The Moomins and the Great Flood, where the Moomins make their first appearance. It’s a story about Moomintroll and Moominmamma’s mission to find Moominpappa. In the end they also find the Moominhouse––a place where everyone is welcome as they are, the foundation of the Moomin way of life.
Moomin’s Day mug with resting journey-makers
During every great journey, one must rest to gather strength for the challenges that lie ahead. The Moomin’s Day mug 2025 shows a scene where Moominmamma has created a nest for Moomintroll, the little creature who later becomes known as Sniff, a blue-haired girl named Tulippa and herself. They all have snuggled up together and fallen asleep between ferns.
The Moomin's Day mug (priced 39.90€) became available on the 9th of August at 8 am (BST) at moominarabia.com and selected shopping locations according to their opening times.
Moomin's Day mug 2025
The Moomin’s Day mug 2025 is inspired by the very first Moomin story, The Moomins and the Great Flood, where the Moomins make their first appearance.
Special bottom stamp
The anniversary year's Moomin’s Day mug has a special Moomin 80 stamp on the bottom of the mug.
Inner decal inside the mug
The sweet inner decal inside the mug features Moominmamma and Moomintroll.
Keep your eyes peeled — The first Moomin’s Day products are arriving soon!
This year, you can prepare yourself for the big day and complete your party look with limited-edition t-shirts and accessories with illustrations from the first Moomin story!
Frequently asked questions
Do you have any questions? You might find the answer on our Frequently Asked Questions page.
What is the Moomin’s Day and how is it celebrated? Open
Tove Jansson’s birthday is on 9 August, and this day has been celebrated as the Moomin’s Day since 2004. Tove Jansson created her valuable life’s work in the art and literature sectors, and she is most widely known as the creator of the Moomins and her substantial, relatable content concerning the lives of the Moomins. This life’s work appeals to a large number of Finns spanning several generations, and to international audiences around the world.
When will the sales start and how many mugs will be sold? Open
The mugs will be available from 9 August 2025 at 10am (EEST) from the Moomin Arabia webshop.
As a listed company we cannot comment on the amount of the mugs we are selling. The mugs are available only as long as the limited stock lasts.
Where are the products sold? Open
The mugs will be sold online at moominarabia.com and Moomin.com.
In Denmark the mug is sold at Illums Bolighus Amagrtorv, Imerco Roskilde and Imerco Fredriksberg.
In Germany the mug is sold at Hartog Berlin, Kustermann Munich and llums Bolighus Hamburg.
Is there any limitations on how many products I can buy? Open
The number of items is limited to 6 mugs per one buyer. We recognize it can be bought as a gift too, and want to offer a chance to buy this special mug also for gifting purposes.
When will I receive the Moomin’s Day mug if ordering online? Open
The mugs will be delivered after the Moomin’s Day, the normal delivery times are extended by +10 working days. Delivery time: about 12-18 working days.
A collector's book
To celebrate the Moomin 80 anniversary, around Moomin’s Day, we’re introducing a special book that brings together the full collection of Moomin mugs from over the years. The limited-edition collector’s book in English, which comes with a minimug version of the new Moomin’s Day mug is only available in stores and selected retailers.
Beautiful kitchen towel
For this year's Moomin's Day, we are introducing a beautiful kitchen towel to accompany the mug. The kitchen towel features enchanting illustrations inspired by Tove Jansson’s first Moomin story, The Moomins and the Great Flood.
”Moominmamma made a nest in the moss for them to sleep in. Moomintroll lay close beside his mother, listening to the song of the frogs out in the swamp.”
– The Moomins and the Great Flood (1945)